LinkedIn Members #1 Most Frequently Asked Question

Posted on May 25, 2010 in Records Management News

One of the most fre­quently asked ques­tions we get about LinkedIn from over 10,000 sub­mit­ted ques­tions through our webi­nars, in posts, or directly by email is:

How do I max­i­mize my use of LinkedIn?

In many ways this ques­tion res­onates through­out the social plat­forms, but for today, let’s focus on LinkedIn.

To answer the ques­tion “How do I make the most of LinkedIn?” I would like to share with you a new way to look at LinkedIn. I pro­pose that you should look at this plat­form as a small ver­sion of the inter­net. Mean­ing LinkedIn is its own world. Your web­page is your pro­file, the lead­ing com­pa­nies are the groups, the peo­ple are in the answers and ques­tions sec­tions as well as in the groups and so on.

To mas­ter this new world, you have to under­stand it’s 60 mil­lion mem­bers behav­iors, atti­tudes, rules, lan­guage and eti­quette. You also have to mas­ter your own voice, mes­sage, abil­ity to com­mu­ni­cate, processes, and rules. The fol­low­ing list will give you the out­line needed to truly start build­ing your LinkedIn pres­ence the right way.

The 7 Stages of LinkedIn/Social Media Mas­tery
1. Assess your Assets and Capa­bil­i­ties – Oppor­tu­nity
2. Iden­tify your Social Media Strat­egy – Clar­ity
3. Lay your Social Web – The Foun­da­tion
4. Opti­mize your Pres­ence – Get Found
5. Build Your Com­mu­ni­ties – Become a Leader
6. Develop a Mar­ket­ing Fun­nel – Lead Peo­ple
7. Inte­grate Busi­ness Process Out­sourc­ing – Don’t do it Alone

Apply­ing these Stages will cer­tainly ensure you are mov­ing in the right direc­tion on LinkedIn and that you are cre­at­ing proof along the way.

http://www.linkedstrategies.com/blog/linkedin-members-1-most-frequently-asked-question.htm

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